zoom on user experience
The hero section features a bold welcome message and dynamic visuals, introducing ARAAI as a community of experts committed to ethical, knowledge-based AI development. The design uses contrast, modern typography, and organic shapes to immediately convey professionalism and forward-thinking values.
The Hero Section
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This section introduces ARAAI’s purpose with a clean, two-tone layout that contrasts impactful statements with clear icons. It effectively communicates the organization's mission to guide AI development responsibly, inviting collaboration through concise visuals and structured messaging.
The Role and Mission of ARAAI
Designing Trust: Building the Visual Identity of Ethical AI in Poland for ARAAI
How do you build trust in ethical AI from the first click?
By creating a bold, unified brand that connects people who care about responsible innovation.
ARAAI (Association for Research and Applications of Artificial Intelligence) is a community of experts dedicated to developing AI based on knowledge, ethics, and real-world impact. It provides guidance, sets standards, influences policy, and supports the responsible implementation of AI technologies.
Despite growing interest in ethical AI, there was no clear, recognizable identity in Poland that connected experts, institutions, and practitioners around shared values and responsible innovation. ARAAI needed a strong, modern brand and digital presence to unite this community, build credibility, and communicate its mission effectively to both national and international audiences.
The Process
Bringing two creative directions into one powerful identity.
In developing the ARAAI brand, I explored two distinct design approaches — one focused on bold, futuristic expression, the other on minimalism and clarity rooted in values and structure. Through an in-depth questionnaire, close collaboration, and constant dialogue with the client, we merged the strengths of both concepts into a unified visual language.
This co-creative process allowed us to shape an identity that not only stands out visually, but also deeply reflects ARAAI’s mission: connecting people around ethical, knowledge-driven AI. Every design choice was made with purpose — balancing innovation with trust, clarity with impact.
This section defines ARAAI’s target audience, inviting experts, businesses, decision-makers, and AI enthusiasts to join. Bold colors, clear typography, and a vertical layout guide users to take action through a prominent sign-up button.
"For who"? - closing section
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This section showcases ARAAI’s upcoming workshops, webinars, and conferences in a clean card layout. Clear labels, dates, and CTAs make it easy for users to explore and register for events.